In the production process, collaboration played a pivotal role. Working closely with the product team and product marketers, we curated a script to highlight specific activities and features. We needed to tell a story that accurately represented the app's functionality but also engaged and resonated with the target audience.

To bring the app to life visually, I integrated a combination of the product team's UI designs and supporting animations. I modified the UI designs in Figma to work with the script and then brought them into AfterEffects to animate. Balancing the technical aspects of the app's features with aesthetically pleasing animations became a key focus, emphasizing both functionality and visual appeal.

Moreover, navigating within the limitations of app store rules added an extra layer of challenge. Adhering to these guidelines, we ensured that the video not only met the technical specifications but also complied with the visual and content-related regulations set by the app stores.